Blending color and code into a bold visual system
Visualizing tech through motion and color
The Super-Conscious website is designed to reflect the brand’s forward-thinking ethos and modern attitude, creating an immersive digital experience that aligns with its streetwear & lifestyle identity. The design uses a monochromatic palette with bold accent colours, clean typography and generous white space to allow imagery and product messaging to stand out.
A vibrant system for a bold digital future
A fullscreen hero section welcomes visitors with a high-impact lifestyle image or video, setting the tone for the brand’s aesthetic and positioning. The navigation is streamlined and intuitive — from featured collections to lookbooks, drop releases and brand story — allowing users to explore without distraction. Each section is laid out with modular card grids, making product browsing visually appealing yet functional. Hover-states bring in subtle animation to emphasise the brand’s dynamic feel. The site is fully responsive, from desktop to mobile, ensuring that on-the-go browsing or sneaker-drop checking remains seamless. Integration with social channels, embedded look-book videos and a curated editorial section highlight the brand culture and community-driven energy. The checkout flow is kept minimal and fast, supporting the “drop culture” model common in street and hype fashion.
